Friday, April 13, 2007

NCTE Media Literacy Award

MEDIA LITERACY AWARD- Call for Nominations

The NCTE Commission on Media is proud to announce that it will award the second annual Media Literacy Award at the Assembly of Media Arts Sharing Session at the upcoming NCTE Annual Convention in New York. Deadline for application is Thursday, June 15th, 2007. The award winner will be notified by the end of August.

A resolution passed by the members at the 2003 San Francisco Convention on Composing with Non-Print Media, made the creation of this award especially timely. The resolution recommended the encouragement of preservice, inservice, and staff development programs that focus on new literacies, multi-media composition and a broadened concept of literacy. The award showcases NCTE members who have developed innovative approaches for integrating media analysis and composition into their instruction.

To Apply and for more information: http://www.ncte.org/about/awards/council/ec/124424.htm

Thursday, April 05, 2007

National Media Education Conference -- St.Louis, MO

"iPods, Blogs and Beyond: Evolving Media Literacy for the 21st Century,"
June 2007 National Media Education Conference and Research Summit.

REGISTRATION INFORMATION:
Online registration is now available for the biennial National Media Education Conference & first-ever Media Literacy Education
Research Summit,hosted by the AMLA.

The Early Bird price of $295 for AMLA members and $375 for non-members is good until May 1.

Attendees include teachers, education researchers, public health professionals, youth workers, technology experts and media producers.

This year's theme is iPods, Blogs, and Beyond: Evolving Media Literacy for the 21st Century.

Workshops include:
· Using Wiki Writing to Foster Critical Analysis of the Media

· Getting 21st-Century Critical Thinking into the Curriculum

· The iPod History Challenge: Using Today's Multimedia to Make Learning Come to Life for Students

· Using Blogs, Podcasts and PDAs: The Search for Communification in the Classroom

Open a PDF file of all 75 workshops, screenings and events, or read biographies of the outstanding keynote speakers, Robin Blake, Renee Hobbs, Douglas Rushkoff and Henry Jenkins.


MEDIA LITERACY LUMINARIES SET TO SPEAK
Renee Hobbs, Douglas Rushkoff, Henry Jenkins and Robin Blake have been named keynote speakers for the 2007 National Media Education Conference in St. Louis this summer.

Renee Hobbs, Ph.D. is a highly acclaimed pioneer in the field of media literacy and a co-founder of the Alliance for a Media Literate America (AMLA). She has produced media literacy videos, such as "Tuning in to Media" which was awarded a Parent's Choice Award in 1995, and "Know TV," which won the 1995 Golden Cable ACE Award for public service initiatives in the cable industry. She has also authored several books, including Elements of Language, the only secondary language arts series in the United States to include a comprehensive approach to integrating media literacy, and Reading the Media in High School: Media Literacy in High School English, which will be available in March 2007. Hobbs is an Associate Professor of Communication at Temple University and the director of the university's Media Education Lab.

Douglas Rushkoff is an author, teacher, and documentarian. He wrote and hosted two award-winning Frontline documentaries, The Merchants of Cool looked at the influence of corporations on youth culture, and The Persuaders, which examine the tactics of marketers and their impact on society. He was the winner of the first Neil Postman award for Career Achievement in Public Intellectual Activity, and he has written 10 best-selling books, including Cyber Media, Playing the Future, and Coercion, winner of the 2002 Marshall Mcluhan Award for best media book. Rushkoff founded the Narrative Lab at NYU's Interactive Telecommunications Program, and he lectures at conferences and universities worldwide about media, art, society and change.

Robin Blake is manager of the Media Literacy Team at the Office of Communications (OfCom), the independent regulator for the United Kingdom's communications industries. Blake is an internationally known expert on media literacy research and strategies. He has spearheaded OfCom's prioritization of media literacy research, which has resulted in a massive study of uses of and attitudes toward media in the UK. Blake has served as the programs manager for Britain's Independent Television Commission, and he is coauthor of Media Literacy for Adults - Why it Matters.

Henry Jenkins is the DeFlorz Professor of Humanities and Director of Comparative Media Studies at MIT. He is one of the founders and directors of The Education Arcade and the principle investigator for the MIT-Microsoft Games-to-Teach project, which is examining the educational potential of computer and video games. Jenkins writes two monthly columns, "The Digital Renaissance," for Technology Review Online and "Applied Game Theory" for Computer Games magazine. Jenkins has published six books and more than 50 essays on popular culture. His books include “Hop on Pop: The Politics and Pleasures of Popular Culture” (coauthor), “From Barbie to Mortal Kombat: Gender and Computer Games” (coeditor) and “The Children's Cultural Reader” (editor).

Check out http://www.amlainfo.org/nmec2007 to learn more.

Film Retreat

National Film Retreat
July 6-8, 2007
http://www.nationalfilmretreat.org/
Theme: "The City: A State of Mind and Sacred Space"


“Nowadays when a person lives somewhere, in a neighborhood, the place is not certified for him. More than likely he will live there sadly and the emptiness which is inside him will expand until it evacuates the entire neighborhood. But if he sees a movie which shows his very neighborhood, it becomes possible for him to live, for a time at least, as a person who is Somewhere and not Anywhere.”
--Walker Percy, The MovieGoer, 1960



Date: Friday, July 6 – Sunday, July 8, 2007
(The deadline for registration is June 25, 2007)

Location: Pauline Center for Media Studies
3908 Sepulveda Blvd
Culver City , CA 90230
pcms@paulinemedia.com

www.nationalfilmretreat.org

Film Slate:


-Batman Begins
-Amelie
-City Lights
-In America
-Smoke

REMINDER: Writing Opportunity

Academic Exchange Quarterly (peer-reviewed print journal)
Call for Articles—Fall 2007
Feature issue: Media Literacy
http://rapidintellect.com/AEQweb/5media.htm


Focus:
The increasing technological and commercially-mediated environments of young people invite teachers and scholars worldwide to study what it means to be literate in a millennial age. Given the convergence of scholarship in the domains of media literacy/education, cultural studies, media studies, educational media/technology and critical pedagogy, this issue of AEQ seeks to make theoretical and practical connections among commercial media, educational technology and new forms of literacy among young people.


Media literacy is the ability to access, analyze, evaluate, produce and communicate a variety of media texts and forms. On a global scale, there exists many different perspectives on how to media educate youth, but not all agree on what extent youth audiences are active participants in the process. This issue of AEQ seeks both theoretical and practical insight into the learning process as it shapes (and in turn is shaped by) the communication technologies that permeate the lives of young people both inside and outside the classroom. We are interested in how media literacy is enacted pedagogically as well as technologically within various educational settings. How can teachers use media literacy to empower students? How can enacting media literacy shape the future of education and schooling? How can educators and leaders prepare students to engage in more democratic and ethical uses and designs of media and their associated technologies?


Who Should Submit:
We encourage submissions from teacher-scholars at all levels and across disciplines who have enacted media literacy principles into their classrooms or have studied the media literate uses of specific educational media and/or technologies. Please identify your submission with keyword: MEDIA


Submission deadline:
any time until the end of May 2007; see details for other deadline options like early, regular, and short.


Submission Procedure:
http://rapidintellect.com/AEQweb/rufen1.htm or http://www.higher-ed.org/AEQ/rufen1.htm

Media News

Big media videos play small role on YouTube, study finds

Less than one in 10 videos on the Google Inc.-owned site were uploaded without the permission of copyright holders, according to a study by online video tracking firm Vidmeter.com. Pirated clips that were pulled off YouTube attracted only 6 percent of viewers, the study found.

http://www.theglobeandmail.com/servlet/story/RTGAM.20070405.wgtyoutubestudy0405/BNStory/Technology/home



Violent video game effects on youths

Professor of Psychology Craig Anderson, Assistant Professor of Psychology Douglas Gentile, and doctoral student Katherine Buckley share the results of three new studies in their book, "Violent Video Game Effects on Children and Adolescents" (Oxford University Press, 2007).

http://www.emaxhealth.com/22/10796.html



McDonald's Gets its Web Game On

Advertisers are trying new and original ways to connect with their consumer base. Those Geico cavemen that you've seen in various commercials might be getting their own sitcom. Burger King, along with myriad web ad campaigns like Subservient Chicken and Revenge of the Sith viral marketing tie-in Sith Sense, also made three Xbox titles that could be purchased with a Value Meal. McDonald's so far has been using the gaming medium for advertising purposes on a smaller scale but is considering the console advergames route for the future.

http://biz.gamedaily.com/industry/feature/?id=15464



Ranking Factors for Search Engines

SEOMoz just released version 2 of its Search Engine Ranking Factors article. The content in the article is based on a survey of a number of leading and well known SEOs.

http://www.webpronews.com/blogtalk/2007/04/04/ranking-factors-for-search-engines