Media News

Big media videos play small role on YouTube, study finds

Less than one in 10 videos on the Google Inc.-owned site were uploaded without the permission of copyright holders, according to a study by online video tracking firm Vidmeter.com. Pirated clips that were pulled off YouTube attracted only 6 percent of viewers, the study found.

http://www.theglobeandmail.com/servlet/story/RTGAM.20070405.wgtyoutubestudy0405/BNStory/Technology/home



Violent video game effects on youths

Professor of Psychology Craig Anderson, Assistant Professor of Psychology Douglas Gentile, and doctoral student Katherine Buckley share the results of three new studies in their book, "Violent Video Game Effects on Children and Adolescents" (Oxford University Press, 2007).

http://www.emaxhealth.com/22/10796.html



McDonald's Gets its Web Game On

Advertisers are trying new and original ways to connect with their consumer base. Those Geico cavemen that you've seen in various commercials might be getting their own sitcom. Burger King, along with myriad web ad campaigns like Subservient Chicken and Revenge of the Sith viral marketing tie-in Sith Sense, also made three Xbox titles that could be purchased with a Value Meal. McDonald's so far has been using the gaming medium for advertising purposes on a smaller scale but is considering the console advergames route for the future.

http://biz.gamedaily.com/industry/feature/?id=15464



Ranking Factors for Search Engines

SEOMoz just released version 2 of its Search Engine Ranking Factors article. The content in the article is based on a survey of a number of leading and well known SEOs.

http://www.webpronews.com/blogtalk/2007/04/04/ranking-factors-for-search-engines